Privacy Policy

Last Updated: August 2026

This Privacy Policy explains how A.C. Group LLC, operator of london-tickets.org, collects, uses, processes and protects information when you visit our website, contact us, or interact with links and services available through our website.

We are committed to protecting your privacy and processing personal information transparently and in accordance with applicable data protection laws, including, where applicable, the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the EU General Data Protection Regulation (GDPR), and applicable privacy and electronic communications requirements.

1. Who We Are

london-tickets.org is operated by:

A.C. Group LLC
16192 Coastal Highway
Lewes, Delaware 19958
United States

london-tickets.org is an independent private travel, attraction information and ticket referral website.

We are not the official website of the Tower of London, Historic Royal Palaces, or any UK government authority. We are not affiliated with, endorsed by, or operated by the Tower of London, Historic Royal Palaces, or the UK Government.

Our website provides visitors with information about attractions and access to ticket and booking opportunities offered through independent third-party ticket providers, attraction operators and booking partners.

2. Our Role

london-tickets.org provides travel and visitor information relating to London attractions, including information concerning the Tower of London and Crown Jewels.

Our website may direct visitors to independent third-party booking websites where admission tickets, tours or other travel-related products can be purchased.

Unless explicitly stated otherwise, london-tickets.org does not process the final ticket booking or payment transaction. The final booking and payment are completed with the applicable independent third-party ticket provider or booking partner.

When you leave london-tickets.org and continue to a third-party booking website, that provider’s terms, conditions and privacy policy apply.

3. Information We May Collect

The information we collect depends on how you interact with our website.

We may collect or process:

  • Information you voluntarily provide when contacting us
  • Email address and other contact information provided in communications
  • IP address
  • Browser and device information
  • Approximate geographic information derived from technical information
  • Website usage and interaction information
  • Referring website or advertising campaign information
  • Cookie and similar technology identifiers
  • Advertising and analytics information, where permitted
  • Records of communications with our customer service team

If a ticket purchase or booking is completed through an independent third-party booking provider, payment card information and other information required to complete the booking are generally collected and processed by that provider rather than by london-tickets.org.

4. How We Use Information

We may use information for purposes including:

  • Operating and maintaining our website
  • Responding to enquiries
  • Providing customer support
  • Understanding how visitors use our website
  • Improving website content and user experience
  • Maintaining website security
  • Preventing fraud, abuse and unauthorized activity
  • Measuring website and advertising performance
  • Measuring referrals and conversions
  • Complying with applicable legal obligations
  • Protecting our legal rights and legitimate business interests

We do not use personal information for purposes incompatible with those described in this Privacy Policy unless otherwise permitted or required by applicable law.

5. Legal Basis for Processing

Where UK GDPR, EU GDPR or similar legislation applies, we process personal information on one or more of the following legal bases:

Legitimate interests: Where processing is reasonably necessary to operate, secure, maintain and improve our website, respond to visitors, prevent fraud and manage our business.

Performance of a contract: Where processing is necessary to provide a service specifically requested from us.

Legal obligation: Where processing is necessary to comply with applicable legal, accounting, regulatory or other requirements.

Consent: Where applicable law requires consent for cookies, analytics, advertising technologies or other processing.

Where processing is based on consent, you may withdraw that consent at any time.

6. Third-Party Ticket and Booking Providers

Our website may contain links to independent third-party ticket providers, tour operators, attractions or booking platforms.

When you click a ticket or booking link and leave london-tickets.org, information you subsequently provide is collected and processed by the relevant third-party provider according to its own privacy policy.

The applicable third-party provider is responsible for processing the booking, collecting payment where applicable, issuing tickets and processing personal information submitted directly through its platform.

We encourage you to review the privacy policy and terms of the relevant provider before completing a transaction.

We are not responsible for the privacy practices of independent third-party websites.

7. Service Providers

We may use trusted third-party service providers to support the operation of our website and business.

These may include providers of:

  • Website hosting and infrastructure
  • Website security
  • Email and communications
  • Analytics
  • Advertising and conversion measurement
  • Affiliate and referral tracking
  • Technical support

Such providers may process information as necessary to provide their respective services and subject to applicable contractual and legal requirements.

We do not sell personal information for monetary consideration.

8. International Data Transfers

A.C. Group LLC is located in the United States, and some service providers we use may process information in countries outside the United Kingdom or European Economic Area.

Where applicable data protection law requires safeguards for international transfers of personal information, appropriate legally recognized safeguards will be used where required.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable law.

Retention periods may vary depending on the type of information and the reason for processing it.

When information is no longer reasonably required, it will be deleted, anonymized or otherwise handled in accordance with applicable legal requirements.

10. Cookies and Similar Technologies

london-tickets.org may use cookies, pixels, tags and similar technologies.

These technologies may be used for:

Essential functions – technologies necessary for website functionality, security and operation.

Analytics – technologies used to understand website traffic and how visitors interact with the website.

Advertising and measurement – technologies used to measure advertising performance, referrals and conversions and, where permitted, support advertising functionality.

Where required by applicable law, non-essential analytics and advertising technologies will only be used after the appropriate consent has been obtained.

11. Analytics and Advertising Services

We may use analytics and advertising technologies provided by third parties, which may include:

  • Microsoft Advertising
  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • Meta/Facebook

These providers may use cookies, pixels, tags or similar technologies to collect or receive information about interactions with our website.

Depending on the service and your consent choices, this information may be used to understand website usage, measure advertising effectiveness, attribute conversions and provide or measure advertising.

12. Microsoft Advertising and Universal Event Tracking (UET)

We may use Microsoft Advertising, including Universal Event Tracking (UET), to measure advertising performance and understand how visitors interact with our website after viewing or clicking Microsoft advertisements.

Microsoft may collect or receive personal data and other information from visitors to our website, or from us, for the purpose of providing Microsoft Advertising services, including advertising measurement and conversion tracking.

Microsoft’s collection and processing of personal information is described in the Microsoft Privacy Statement:

https://www.microsoft.com/privacy/privacystatement

Where required by applicable law, Microsoft Advertising technologies requiring consent will only be used after the appropriate consent has been obtained.

13. Google Services

We may use services provided by Google, including Google Analytics, Google Ads and Google Tag Manager.

These services may process information relating to website visits and interactions and may use cookies or similar technologies for analytics, advertising measurement and related purposes.

Google’s privacy practices are described in the Google Privacy Policy:

https://policies.google.com/privacy

Where required by applicable law, technologies requiring consent will only be used after the appropriate consent has been obtained.

14. Meta/Facebook Technologies

We may use technologies provided by Meta Platforms, including the Meta Pixel, for advertising measurement and understanding website interactions.

Where required by applicable law, these technologies will only be used after the appropriate consent has been obtained.

Meta’s privacy practices are described in its Privacy Policy:

https://www.facebook.com/privacy/policy/

15. Your Cookie and Advertising Choices – Opt Out

You have choices regarding the use of non-essential cookies, analytics and advertising technologies.

Where cookie preference controls are provided on london-tickets.org, you may use these controls to:

  • Accept or reject non-essential cookies
  • Manage analytics preferences
  • Manage advertising preferences
  • Withdraw previously provided consent

You may change or withdraw your consent at any time through the cookie preference controls available on our website.

You may also configure your browser to block or delete cookies. Please consult your browser’s documentation for instructions.

Rejecting or withdrawing consent for non-essential analytics or advertising technologies will not prevent you from accessing the essential functionality and content of london-tickets.org.

Where available, you may also manage personalized advertising through the privacy and advertising preference controls provided directly by Microsoft, Google, Meta and other advertising providers.

If you have questions about opting out or wish to exercise applicable privacy rights, you may contact us using the contact information provided on our website.

16. Your Privacy Rights

Depending on your location and applicable law, you may have rights including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of personal information
  • Request restriction of certain processing
  • Object to certain processing
  • Withdraw consent where processing is based on consent
  • Request data portability where applicable
  • Lodge a complaint with an appropriate data protection authority

These rights may be subject to applicable legal limitations and exceptions.

To exercise an applicable privacy right, please contact us using the contact information provided on london-tickets.org.

We may need to verify your identity before processing certain requests.

17. Right to Object

Where we rely on legitimate interests to process personal information, you may have the right to object to that processing based on your particular circumstances.

You may also have the right to object to processing for direct marketing purposes.

Requests may be submitted using the contact information provided on our website.

18. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, loss or misuse.

Our website uses HTTPS/SSL encryption to help protect information transmitted between visitors and the website.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

19. Children’s Privacy

Our website provides general travel and attraction information and is not specifically directed toward children.

We do not knowingly use personal information collected from children for advertising purposes.

Where tickets are required for children, the relevant booking should be completed by a parent, guardian or other responsible adult through the applicable independent ticket provider.

20. Third-Party Websites

london-tickets.org contains links to independent third-party websites and booking services.

Once you leave our website, the privacy policy, terms and practices of the destination website apply.

We encourage visitors to review the privacy policies of third-party websites before providing personal information.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, business practices, technology, service providers or legal requirements.

The current version will be published on this page together with the date of the latest update.

We encourage visitors to review this Privacy Policy periodically.

22. Contact Us

For questions regarding this Privacy Policy, our processing of personal information or your applicable privacy rights, please contact:

A.C. Group LLC
16192 Coastal Highway
Lewes, Delaware 19958
United States

Website: london-tickets.org

Please use the contact information provided on our website for privacy-related requests.

We will review privacy-related requests and respond in accordance with applicable data protection requirements.